Pemilihan Alternatif Strategi Bisnis Pada Line Bisnis Merchandise di PT. Caladi Lima Sembilan (C-59) Bandung - Jawa Barat

نویسندگان

چکیده

: The business line at the C59 company consists of four, namely international, retail, order, and merchandise. In merchandise business, there is a problem with this business. Namely that sales target has been set by never achieved, while opportunity still wide. As first step, identification company's external internal data carried out. There are five problem-solving models used for processing, SAP ETOP systematic approaches to critically identify factors, IFE EFE matrices, which Input Stages function evaluate evaluation Matching Stage, only two matrices used, IE matrix position SBU in 9-cell matrix, SWOT formulate strategy, QSPM, Decision functions choose results (2.66; 2.55) so cell V, hold maintain strategy. general strategies market penetration strategy product development produces nine alternative formulations. At QSPM uses an from because it considered have reflected So, processing produce Sum TAS 6.63 5.15 So was chosen as right line. planning program made form action plans gantt charts, providing examples products, giving discounts competitive prices, helping cost printing campus/school bulletins installing logo, participating campus events, sponsoring school/campus activities.

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ژورنال

عنوان ژورنال: Sainteks : Jurnal Sain dan Teknik

سال: 2022

ISSN: ['2685-8304']

DOI: https://doi.org/10.37577/sainteks.v4i1.398